Trumpia

Mobile marketing app for web, iOS, and Android

Trumpia

About Project

Trumpia is a mobile-markting SAAS application for B2B and B2C communications.
In 2012 it was ranked #515 on the INC 5000 list of fastest growing companies (one year after I started working there).

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Tools

Here are some of the programs I used while working for Trumpia's Design and Video teams.

After Effects

After Effects

Photoshop

Photoshop

Final Cut Pro

Final Cut Pro

My Roles

I was originally hired as an animator for Trumpia's promotional videos. After some time, my supervisors realized that I was capable of a lot more and I was given control over both the Design and Video departments, managing design and video resources locally and overseas.

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Animation

Over 30 animated promos and tutorials released.

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Design

Management of the Design team in Korea and daily standup meetings for feedback and direction.

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Video

Management of the video department for production of tutorials and direction of sound engineers, voice actors, and editors.

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Marketing

Regular collaboration with the marketing team on animated ads, promos, and screenplays.

Trumpia Marketing Automation

Animation

01

I was hired by Trumpia at the recommendation of a close friend who worked there. She regularly recommended me to positions as we had both worked together and admired each other's work ethic. I started on the animation team, where I regularly produced animated promo content at a rate of 1 video per month. The videos were often animated case studies aimed at certain industry verticals such as retail, restaurants, medical, etc. I also worked with AT&T's Branding and Legal Departments to create tutorial videos for the AT&T Messaging Toolkit- a whitelabel version of our platform.

Design

02

I quickly proved myself in the field of motion graphics and my supervisors were impressed by the quality of the videos versus their old content. I was then given control of the design team in Korea. I worked Sundays to coordinate with their schedule, and gave them regular feedback and direction. During my time there, we also re-designed the company website for a much needed facelift.

Marketing

03

In addition to my work with the video and design teams, I became friends and regularly collaborated with our marketing team to write scripts for our animated tutorials, promos, and advertisements. I learned a good deal about marketing concepts such as value prop, SEO, and call-to-action from my time working with the team.

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